How to start a private speech and language therapy practice in the UK
Private speech and language therapy is in strong demand across the UK - particularly for children’s speech delays, stammering, autism-related communication needs, and adult acquired conditions. This guide covers the practical steps from start to first client.
Registration and Insurance Requirements for Private Speech Therapists
‘Speech and Language Therapist’ is a protected title regulated by the HCPC. You must be registered to use the title and to practise - this applies equally in any employed setting and in private practice.
HCPC registration
Your existing registration continues into private practice with no additional steps. Keep your renewal dates noted and maintain your CPD requirements, ensuring your continuing development reflects the client groups you’re working with privately.
Professional indemnity insurance
You’ll need your own policy for private practice - your employer’s cover won’t apply. The Royal College of Speech and Language Therapists (RCSLT) offers member insurance through Zurich. Specialist health and social care insurers like Balens, HCAS, and Towergate are also widely used by private SaLTs.
DBS check
If you work with children or vulnerable adults - which covers most private SaLT work - you’ll need an enhanced DBS check. As a self-employed practitioner, you’ll need to apply through a registered umbrella body. RCSLT can advise on this.
Choosing your client group
Many SaLTs go private in a specific area of expertise - paediatric speech and language delay, stammering, voice disorders, aphasia following stroke, dysphagia, or autism and AAC. Being clear about your specialism from the start makes your marketing much more straightforward and helps you attract the right referrals.
On NHS waiting lists: In many areas of the UK, children’s NHS SaLT waiting lists run to 12–24 months. This is the single biggest driver of private demand - parents who can’t wait, or whose children have been discharged with ongoing needs. If you work with children, this context shapes exactly who is searching for you and what they need.
See the going private practice hub for an overview of going private across disciplines, including occupational therapists, psychologists and therapists, and physiotherapists.
How to Build Your Private Speech Therapy Practice Online
The majority of private SaLT referrals come from parents searching online and from other professionals (GPs, paediatricians, SENCOs). Your online presence needs to work for both audiences.
Your website
Be specific about who you work with and what you specialise in. “Private speech therapist” is hard to rank for and doesn’t tell a parent whether you work with a two-year-old with speech delay or an adult recovering from a stroke. A page that says “I work with children aged 18 months to 8 years with speech sound disorders and language delays” immediately tells parents whether you’re the right fit.
Include clear information about how your sessions work (home visits, clinic, online), your location and areas covered, your fees, and how to make an enquiry. A simple FAQ page covering common questions saves time and ranks well in Google.
Google Business Profile
Set up a Google Business Profile even if you’re home-visiting or mobile. Use a service area rather than a personal address. Select “Speech pathologist” or “Speech therapist” as your category. A complete profile with reviews will significantly improve how often you appear in local searches.
Professional directories
The RCSLT’s find-a-therapist directory is the main professional directory for SaLTs. Local SEND directories (maintained by local authorities) are worth checking and getting listed on if you work with children. Therapy Directory also lists SaLTs and can generate referrals from parents who found them through Google.
Local SEO for Speech and Language Therapists: Getting Found by Families
Parents and carers searching for private SaLT tend to search with a lot of specificity. Ranking for those searches is the most direct route to enquiries.
The searches that matter
- “Private speech therapist [your area]” or “speech and language therapist near me”
- “Private speech therapy for children [area]”
- “Speech delay therapist [area]”
- “Stammering therapy [area]” or “private stuttering therapy”
- “AAC specialist [area]”
- “Dysphagia therapy [area]” (if you work with adults with swallowing difficulties)
- “Aphasia therapy [area]” (if you work with adults post-stroke)
How to improve your visibility
- Include your specialism and location in your website page titles and headings
- Create a dedicated page for each area you specialise in - these rank individually
- Write content that answers parent questions: “what to expect from a speech therapy assessment”, “how long does speech therapy take for a 3-year-old”
- Get Google reviews from professional referrers and from parents (within appropriate professional boundaries)
- Make your HCPC registration number clearly visible - it builds trust and supports Google’s quality signals for health content
Location pages: If you cover multiple areas or travel to clients, a separate page for each area - “Private Speech Therapy in Guildford”, “Private SaLT in Woking” - will each rank independently and significantly increase your visibility.
Your First 30 Days as a Private Speech and Language Therapist
The compliance steps in Week 1 need to be in place before you take on clients. Everything else can be worked through at a manageable pace.
Week 1
- Confirm your HCPC registration is current
- Sort your professional indemnity insurance - check RCSLT, Balens, HCAS, or Towergate
- Apply for an enhanced DBS check through a registered umbrella body
- Buy your domain name
Week 2
- Get your website live with clear pages for each client group or specialism
- Set up and verify your Google Business Profile with a service area
- List yourself on the RCSLT’s find-a-therapist directory and relevant SEND directories
- Set up a clear enquiry process - parents often have lots of questions before they book
Week 3
- Reach out to local SENCOs, paediatricians, and health visitors to introduce your service
- Write one FAQ or explainer page about your most common assessment type
- Ask professional contacts for a Google review
- Post your first update on your Google Business Profile
Week 4
- Check your Google rankings for your main search terms
- Review your website on mobile - is the enquiry process clear and reassuring for anxious parents?
- Plan content for the next quarter - one piece per month is enough to start
- Consider whether creating location-specific pages would extend your reach
Download our free guide for a more detailed breakdown of the digital setup steps, including directory listings and review collection.
Common Questions About Going Private as a Speech and Language Therapist
Can I offer online speech therapy sessions?
Yes, and many private SaLTs do - particularly for older children and adults. Online sessions aren’t suitable for all client groups (very young children often need in-person interaction) but they significantly expand your potential client base and reduce overhead. Make clear on your website and Google Business Profile which client groups you’ll see online versus in person.
How do I handle EHCP reviews and report writing privately?
Many parents commission private SaLT assessments specifically to support EHCP applications or reviews. If you’re writing reports for this purpose, be clear about what your assessment covers, use appropriate professional language, and make sure you’re familiar with the EHCP process and what local authorities expect from SaLT reports. The RCSLT has guidance on this.
How much should I charge for private speech therapy?
Rates vary by location and specialism. Initial assessments typically run from £120–£250, with follow-up therapy sessions at £80–£150 per hour. Report writing is often charged separately. Research comparable rates in your area - undercharging significantly can create sustainability issues and occasionally undermines professional confidence in your service.
Where do most private SaLT referrals come from?
For paediatric work, the most common routes are: parents searching Google directly, word of mouth from SENCOs and SEN departments, referrals from paediatricians, and health visitor recommendations. For adult work, GPs and hospital discharge teams are common referral routes. Being listed on the RCSLT’s find-a-therapist directory is helpful across both groups.
Also see our guides for physiotherapists, nutritionists and dietitians, occupational therapists, and psychologists and therapists if you’re part of a wider multidisciplinary team or building a referral network.
The digital side is where we come in.
The clinical setup is yours. But if you’d like support with getting found online, building a website that works, or running targeted ads to bring in your first clients, that’s what Evagrow does. We work exclusively with health and wellness practitioners - nothing else.
Download our free guide for a practical checklist covering your first 30 days online.
What we can help you with
A free 30-minute call, no obligation. We’ll be honest about what’s worth doing and what isn’t.